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Tips for role models and ambassadors
Be prepared - Know your audience - Keep it simple and fun
Inspire - Enthuse - Encourage
1
Encourage them!
2
Speak mostly to the student, not the adult. Include the adult – they are important too as they can influence choice.
3
Give examples of real people and real jobs within your company.
4
Stress the different types of people working and successful in STEM.
5
Make them think ‘that could be me’.
6
Be positive about their ability to succeed.
7
Give real life examples that will appeal to all.
8
Explain the societal benefits and relevance of what you do.
9
Talk about apprenticeships as well as the University route.
10
Emphasise the benefits of apprenticeships and route to higher qualifications.
11
Try not to:
- use negative statistics
- use jargon
- focus on confident students at expense of quiet ones
- suggest that particular groups of people couldn’t or wouldn’t want to go into STEM careers
- stereotype people.
